A recent survey from Accenture tracking viewing habits around the world found that consumers are fast adopting smartphones and tablets to watch videos and shows.
“In countries where a year-to-year comparison can be made from our research data (United States, France, Japan, China, India), our survey found the percentage of consumers watching broadcast or cable TV shows, movies or videos on TV, in a typical week, plummeted from 71 percent in 2009 to 48 percent in 2011. Consumers are using multiple devices for entertainment, including to watch shows and videos. In a typical week, 33 percent of consumers now watch shows, movies or videos on their PCs, and 10 percent are watching such programs on their smartphones.”
