Softel MediaSphere Drives the Launch of 2010 Emmy Plaque Winner: Showtime Sports Interactive

Showtime Networks Inc. is using the industry-leading Softel MediaSphere interactive television (iTV) playout platform to become the first television network in the United States to offer an ETV (EBIF) experience in HD with the integration and commissioning of MediaSphere TX at its network operation center.

“We’re always looking to break new ground while delivering top quality, cutting-edge entertainment and services to our viewers,” says Robert Hayes, Senior Vice President and General Manager of Digital Media, Showtime Networks Inc. “We chose Softel and their MediaSphere iTV platform to roll these services out nationally because of their extensive expertise in interactive television both in the US and Europe. Softel worked closely with us and our other technology partners to provide a seamlessly integrated solution.”