During his presentation at the Cable Show 2012, Sam Pemberton, Softel’s CEO, explained how Softel MediaSphere Bridge can deliver deeper viewer engagement while still allowing operators and broadcasters to drive the second screen experience.
With MediaSphere Bridge the viewer is able to choose to launch second screen interactivity either directly from their registered second screen, or through their remote via an on-TV prompt sent out through broadcast master control and carried through the cable headend, prompting the viewer to press Select/OK on their remote. When the remote is used, and utilizing the return path, registered smart devices (e.g. iPads) automatically launch the enhanced experience to enable interaction with content on the TV. iPad users may even choose to ‘flick’ the iPad screen back to the main television screen for others in the room to view and debate.
Broadcasters are now in full control of real time triggers which may be fired through MediaSphere Bridge at strategic moments of the programming or adverts and which enable the viewer to engage either on the TV or, more importantly, on their second screens.
You can view Sam Pemberton’s full presentation – here
Check the Cable Show demonstration of MediaSphere Bridge - here
